Fiery Fox is a well-known Dorset-based natural candle company. I was tasked with creating a concept for their next trade booth stand, incorporating their branding in an eye catching way that complemented their existing shop fit-out and brand image.

The cork walls create a warm, natural backdrop that instantly grounds the space and reflects the earthy, botanical roots of the products.

The fox-shaped shelving is a real centrepiece, a bold, sculptural moment that blends brand identity with function. The black frame adds contrast, while the turquoise shelves bring in a subtle pop of colour and freshness, letting the white candles really stand out.

On the right, the essential oil display is designed like a gallery, each plant carefully framed to celebrate the ingredients behind the scents. It’s about slowing people down and inviting them to connect with what’s inside each candle.

The counter is one of my favourite elements. Encased in resin with dried foliage and herbs, it captures the essence of the brand, almost like freezing nature in time. And the integrated oversized faux candle adds a playful, immersive focal point that draws people in.

This project has been such a fun opportunity to experiment, refine, and push ideas, balancing aesthetics, storytelling, and practicality in one space.